Once I finally got around to opening up my feed reader today, I saw this article popping up it's little head everywhere.
Thomas Hawk's experience with PriceRitePhoto. Very interesting read.
I actually did buisness with a similar company back in January. USA Photo Nation offered to sell me a new Nikon D70 with a 18-70mm Lens for 799, considering that the camera retailed for 1400-1500$ at the time, I like most others who have been in this situation, should have been more concered. The day after i placed the order with USA Photo Nation, I got a call from their sales department, trying to sell me lots of extras that I neither wanted nor needed. Such as the charger and a battery. (because it doesn't come with a battery or a charger :P). I refused all offers including the extended warranty crap. About a week later I recieved my new camera and just as I expected it came with the battery, and the charger (oh yeah, lens/body caps too). A few days later, checking my online American Express statement, I was charged 1400$ dollars for the camera. I immeditally called Amex and disputed the charge. A few weeks later Amex mailed me a copy of an invoice and a letter claiming that I had agreed to all sorts of extras (warranty, battery et al) to the tune of many hundreds of dollars. They also claimed to have an audio recording of me agreeing to the extra charges. In the end, Amex requested they produce the recording and they simply let it lapse (american express's the customer is right policy meant that once the case expired I win by default).
So, in the end I actually got my nice new camera, for cheap. Moral of the story: use American Express.

Guess I scammed the scammers, chalk one up for the good guys.